Most companies don’t know how to do it. We have proven time and time again that we can provide real value and get solid returns on investment through our process of digital advertising and social media. As the social landscape evolves, so do we.
A local label company enlisted our help to boost their PR efforts for a holiday EP of one of their musicians. As a result, the label sold out its stock of the EP and launched their most successful campaign in history, in just a 72-hour period.
Our team matches a customer’s physical address with their computer’s digital address. The accuracy of this process is a necessity, and we are now able to ensure 90% coverage and accuracy.
Digital advertising is not priced in the same way that traditional media is. The budget is determined by goals of how many people to reach and how often to reach them. This phase guarantees that the people we have mapped will see ads, and that we will be able to estimate how many times those ads will be served to them and how often.
We match the science of ad design to actual messages that people will notice, respond to, and pass along. Knowing who is going to receive the messages, and how often, empowers us to tailor our ads to the people receiving the message, and to vary the message so they don’t feel like the same ad keeps showing up everywhere.