Over a decade ago, Vest tested a powerful proposition. Local marketing is always more powerful, so could it be done on a national scale, across multi-cultural markets, and still maintain its affordability and higher ROI? It worked. We’ve gotten better at it too.
A nationwide health insurance provider looked to Vest to market nationally across Polish, Korean, Creole, and Hispanic markets as well as continue our English-speaking marketing. Local TV, print, and online video ads were created and targeted with precision. The result: maximum ROI.
A more direct approach can boost sales significantly. A national entertainment brand desired to reach a new audience and raise revenues by 12% for the year. Revenues rose 15% for the year and the program achieved 1,000% ROI.
The key to strong multi-cultural advertising is understanding the market at the local level – breaking down demographics not to mere zip codes, but to blocks and even specific addresses.
Maximum ROI is found by maximizing measurement capabilities. Our technological approach to advertising depends on powerful tracking, and made-to-measure tactics.
It's not all about the numbers. Multi-cultural advertising is most powerful when the team that knows the research creates the ads. At Vest you have the best of both worlds: high-tech data coupled with award-winning ad creative.