What worked in last night’s Super Bowl ads? What didn’t? While discussing what made some notable, we began to categorize the ads in terms of their success (or not). Naturally, there was no total consensus...
Erin McMahon, our Director of Social here at Vest, sent me some dynamite research that I just had to share here on our blog. You can find the whole study at Pew Internet, and I will embed...
A new study published by Chitka lends a hand to my post yesterday on maximizing your digital spend here at the Vest blog. According to the study, 1 in 4 search queries across the major search browsers are...
Today’s Menu — Social Media: Twitter — Twitter at the crossroads – growing up is hard to do Twitter founders unveil new blogging tool — Louisville — Community Arts Radio...
1] Trying to communicate more than one idea. You typically have 15 or 30 seconds. You must distill your message into one idea and communicate it clearly. Your message might be your low price guarantee,...
Recently, Dr. Schrepferman, a urologist at client Allied Urology in Louisville, came to us, asking Vest Advertising to help him break out on his own, on the national stage. He didn’t have a big budget....
As we’ve been writing about all week, we’re here at the Mayo Clinic Health Social Media Network meeting in Rochester, MN, where the latest ideas in healthcare delivery, social media and communications are being discussed....
Facebook has just announced a whole new functionality that’s available to brands on their network, allowing you to automatically offer special deals and giveaways to fans who have certain Klout scores. It’s an interesting new...
Looks like I’m having a heaping helping of indignation with my morning coffee today, as I read yet another post by another social media uber-pundit (Michael Stelzner, founder of Social Media Examiner) proclaiming that marketing...
A lot of hay has been made about this week’s announcement that Google Places is no longer going to support QR codes, in favor of a newer technology called Near Field Communications (NFC). Let...
