{

Capabilities

  • DESIGN

  • INTERACTIVE

  • DIGITAL

  • SOCIAL

  • SERVICES

  • Branding
    As a rancher you’d mark your cows to distinguish them from your neighbors’ cows.
    Not much different in business. Vest’s remarkable design skills can help make your mark in the marketplace.
  • Logos That Get High Marks
    Your mark, your bug, your brand. It’s the first point of contact between you and consumers. It had better be good. Do it right, and consumers will notice it. A lot.
  • Traffic-Stopping Billboards
    You need eye-popping images paired with persuasive copy. That’s how you get billboard designs that stop ’em in their tracks. Combine outdoor with radio and mobile media and POW! Impact explodes.
  • Print Advertising with Panache
    Run a newspaper or magazine ad with an arresting design and clever headline and it can get some results. But coordinate it with internet and digital media and the sum becomes greater than the parts. In today’s Splinteractive® society, multiple media is not an option. It’s mandatory.
  • Direct Mail that Demands Response
    Vest’s direct marketing campaigns get better measurable results because we test, refine, and repeat until we discover what works best. Combine traditional DM with email and landing pages – response multiplies exponentially.
  • Collateral That Connects
    Collateral must be more than an afterthought. Its effect on the purchase decision requires careful coordination with the whole campaign.
  • Your website: the world’s window on you.
    The face it sees had better look good. Vest website developers create sites with SEO and SEM built in. And they don’t forget how you’ll appear through the tiny windows of mobile devices.
  • Mobile App Development
    Consumers value helpful touchpad and smartphone apps. Incorporated into a smart web development strategy, a customized app can propel your sales into the digisphere.
  • SEO
    Search Engine Optimization helps your website appear in the first page of an internet search. Easy to describe. Requires expertise to accomplish. Try it. Search one of our clients’ businesses and see what happens.
  • SEM
    Related to SEO, Search Engine Marketing is the science (or art) of weaving your website to reach customers. Deliver the right message to the right prospects… your business booms.
  • Email Marketing
    If you email customers, you’re already doing email marketing. But do your emails enhance the relationship? Do clients look forward to receiving them? An opportunity for branding exists in every email you send. Make sure they’re worthy of more than the trash can.
  • Microsites for Macro-Marketing
    A microsite is used to reach specific subsets within a wider customer base. With a unique message and a highly targeted market, microsites can be efficient and effective marketing tools.
  • Web Banner Ads
    Often overlooked by marketers, banner ads are an efficient way to get your brand in front of consumers’ eyes. Because they are a Pay-Per-Click (PPC) device, you spend money only when prospects choose you. No click, no charge.
  • PPC (Pay-Per-Click)
    As the name implies, PPC is a website advertising device in which prospects click a banner or button to reach your product. You pay only when they click and waste no money on uninterested internet viewers.
  • User Experience
    The interaction between humans and computers is called user experience (UX). The quality of that interaction varies wildly among websites. It can distinguish your brand from competitors, or bury it. It is a key factor we consider in every interface design.
  • Interface Design
    Making an impact on the internet requires skills few agencies possess. In-house web developers at Vest design easy-to-use interfaces, with intuitive navigation, that result in positive customer response.
  • Television That Tells
    A TV commercial has ten to thirty seconds to make one point. Not three. Not even two. Like a TV ad that communicates one message: help for a heart attack must arrive in minutes.
  • Radio. Sounds. Good.
    Radio advertising must use sound for impact. You have to reach a consumer’s gut, not just her head. Sound design creates tension and tells a story. When combined with outdoor advertising, impact increases dramatically.
  • Illustration
    If a picture is worth a thousand words, then illustration is worth . . . wait a sec . . . If a face can launch a thousand ships, then an illustration can . . . . . . . . . . . . crud. Just ask to see our illustration samples.
  • 3D Animation
    It gives life and dimension to 2D images. It helps sell products that need to be seen, touched and experienced. The better that customers can visualize it, the more they can imagine owning it. If advertising is art at work, 3D animation is sculpture on the job.
  • Video Production
    We combined a New York editor with an Atlanta shooter. North and South are united again, producing some of the finest moving images in the Midwest.
  • Photography
    Image is everything. A cliché to be sure, but overused because it’s true. What consumers think of your brand is shaped by how they view it. Never let them see anything but the best you can show.
  • Podcasting
    When you need credibility on the internet, nothing is more believable than a podcast. Hearing or seeing you talk about your product sells it like nothing else can. And since it boosts your SEO, it’s worth considering.
  • Music Recording
    It now costs less to record high quality sound, so people have bought into the recording business. But owning the gear does not make one hear. Our composers and engineers record award-winning radio commercials and full length music CDs – from folk singers to full orchestras.
  • Voice Recording
    Capturing a nuanced vocal performance is not for part-timers. So Vest hired the engineers that they used to sub-contract. Now the talent is here, giving Vest a unique edge in voice recording and sound design.
  • Online Video
    They’re little pictures that move. And just like their big brothers, little movies need to move customers. One way or another, internet videos must make you laugh, cry, hide, or watch. When they work, little movies can prompt big consumer moves.
  • Viral Campaigns
    Successful viral marketing needs content that resonates with people. Lots of people. Your training video for a fuse changer probably won’t go viral. But your three-year-old teasing the dog with it might. Make the content universal if you need the world to notice.
  • Social Campaigns
    Anyone can claim to be a social media expert, but that doesn’t make it true. We have experience working in social media, and we approach it like other marketing challenges. Who do you need to reach? With what message? Which social media are best suited? The sensible approach works well.
  • Social Media
    Social Media Marketing is an established buzzword. Everyone claims to know how, but few demonstrate understanding in terms of ROI. Check a couple of social media case studies that prove our point.
  • Public Relations. Really.
    The low cost, under-rated, under-used secret weapon: public relations. When you have a compelling story, PR can do wonders. Most people have one. They just don’t tell it.
  • It Takes a Negotiator
    Executing a media plan with an efficient media buy is not about bullying. It’s about relationships. We relate to reps in thirty-five states, placing millions of dollars in ads annually. We know our reps. They know us. And they know our pencils are sharp.
  • The Art of Media Planning
    Part science, part intuition, planning a great media strategy requires years of experience. We have over a quarter century of experience creating efficient, targeted media plans.