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Very often when we meet with new clients, they say, “How do we cut through the noise/chatter and get our message heard?” The answers may lie in appealing to your “reptile brain”—the part of them where their subconscious fears and desires lie. This idea has been around since the days of Mad Men, but the recent book Neuromarketing , has used modern MRI science to prove when it works. We thought you might enjoy some “cliff notes” from this fascinating book.
According to the author of Neuromarketing, there are physical “buy buttons” in our brain! There are three parts to the brain: the” new brain” that processes rational data, the “middle brain” that processes emotions and gut feelings, and the “old brain” – that first or survivor brain, that makes decisions with input from both the new and middle. If you can tap into and sell to the buy button or old brain, the decision maker, you can get your message heard.
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by Dawn Wigginton, Vest VP of New Business and Jeremy Williams, Interactive Director
“What programming language should we be using?” “Is my site out of date? ” “Is this color/font/content bad?” “Why is my competitor outranking me on Google?”
These tend to be the first questions that come up when we are meeting with clients about creating a new website. We understand. Websites have become so important to a company’s image–both as a calling card and hub for your overall marketing efforts–that companies consistently worry about whether their site is “keeping up” with social and technology trends. Does my site need to be tweaked…or trashed? The answer to this question doesn’t lie in asking yourself about the details. To get to that answer, you have to ask yourself the right questions–about how your site should function, who your audience is, how you want it to connect to the rest of the social/mobile world. So before you begin your next big web project, we’ve included a handy checklist of things clients often miss…
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It’s the end of the year, so you know what that means. All the armchair prognosticators come out of the woodwork to make their futuristic claims. But let’s get real here. Most of these “trends to watch” stories really should be titled
“the 10 things early adopter companies with unlimited budgets will be experimenting with next year.” Much as we’d like to, most of us don’t live in this world. So what’s a tech realist to do? We’ve outlined 10 tech trends that are going mainstream…and what your business should be doing about it in the coming year.
Recently, Dr. Schrepferman, a urologist at client Allied Urology in Louisville, came to us, asking Vest Advertising to help him break out on his own, on the national stage. He didn’t have a big budget. But, he wanted Vest to help him attract patients from all over the country for vasectomy reversal surgeries, as he is a nationally recognized leader in microsurgery with a near perfect success rate. It was obvious to us immediately that he could not afford a traditional media approach. So we outfitted him with some digital tools that revolutionized his practice for a very low investment. Here’s what we did.