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    • Recent Posts

      • A Visual Tour of the 2012 Unbridled Eve Gala
      • The 1 Thing You Must Do to Succeed in Social Media
      • Modernizing Your Web Design: 5 Trends We’ve Embraced
      • Raising the Dead: The Technology Behind Tupac’s Resurrection
      • Why Curating Content Is Not Enough
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    A Visual Tour of the 2012 Unbridled Eve Gala

     

    Unbridled Eve Gala ice sculpture - logo

    Unbridled Eve Gala 2012

    Is it Derby time yet? Oh, no, wait – we just did that. But since it’s hump day, we thought we might help get you officially into the latter half of the week with some pretty pics from the Unbridled Eve gala.
     
    Vest was proud to sponsor this event in its inaugural year because of the significant contributions going to Blessings in a Backpack. If you aren’t familiar with Blessings in a Backpack, take a second to learn about their great work! They help children whose families are in need by sending home meals for 38 weekends during the school year.
     
    Enjoy the beautiful photos from our photographer, Bethany Billick, with descriptions from Hannah Ulmer!

    Quinton Aaron, Oscar Nuñez, Kate Flannery and Dennis Haysbert

    “The red carpet was so cool – it really made the event glamorous and exciting as soon as you walked in the door!” Pictured above: Quinton Aaron, Oscar Nuñez, Kate Flannery and Dennis Haysbert


    Read more »

    Posted by Erin McMahon on 14 May 2012 0 Comment


    The 1 Thing You Must Do to Succeed in Social Media

     

    Creative-Commons-licensed photo courtesy of Flickr user gordon2208 (click pic for link)

    Last week I had an unpleasant experience at a well-known national retailer. I was using a ‘onesie’ restroom (single, no stalls) and noticed too late that the toilet paper was out. Lucky me, there were paper towels nearby, so disaster was averted. It was unpleasant, but not the end of the world. What was even less pleasant was the nonplussed, uncaring attitude of the employee whom I alerted to the situation.
     
    I expected our dialogue to go something like this:
     
    Me: Hey, just wanted to let you know the restroom is out of TP. I had to use paper towels. :‌/
     
    Her: Oh, I am sorry about that, I’ll go get some now. Thanks for letting me know. :‌)
     
    Me: No problem, thanks. :‌)

     
    However, it went more like this:
    Read more »

    Posted by Erin McMahon on 07 May 2012 0 Comment


    Modernizing Your Web Design: 5 Trends We’ve Embraced

     
    2012 is bringing with it some revolutions in web design and development. Since our new website has gone live, we thought it might be good to talk about some of these trends by walking you through the site. While our site is in Beta as far as we’re concerned, there are some elements in this iteration that you may find helpful as you develop your brand’s new site.
     
    1. Responsive Design
     
    If you resize your browser window you can watch the Vest site change between four distinct layouts. Go ahead, try it! This is responsive design.
     
    A single website can now be customized to support the user’s viewing experience, whether they are viewing on a computer screen, tablet (in both horizontal and vertical positions), or smartphone. Each device is able to view the site in a comfortable way making navigation easier and the graphic experience more rich. One website is able to display in four optimized layouts. This ensures that the user will get the version of the site tailored for their device.
     
    2. Web Video
     
    If you came to this post via the front page then you probably noticed our use of video as a background element. If you didn’t… go check it out! I can wait [... Elevator music plays…]
     
    Using video on your site can actually boost your search engine rating. There are two reasons for this. 
     
    1) It takes a little while to watch a video and the content is more captivating since it invites the audience along for a ride. Google’s search rankings are strongly affected by the length of time people spend on your site. If people stay, it must be something they want. And if the people want it, Google loves it.
     
    2) In yesteryear if you wanted video on a site it had to be Flash video. Not so anymore. Using HTML5 and CSS3, web developers can keep all video elements free of Flash coding. What does that mean? It means that all the text in a movie is potentially searchable by Google. In other words, SEO. Video has just gotten very search engine friendly.
     
    The decision to use or avoid Flash video should be based upon use and need. In the case of our front page, streaming from YouTube (using Flash) was more advantageous and met our SEO needs. Having the HTML5 option, however, gives a brand the option of additional keyword SEO through video, if that is a need.
    Read more »

    Posted by Cody Vest on 30 Apr 2012 0 Comment


    Raising the Dead: The Technology Behind Tupac’s Resurrection

     
    I work at a company that can make holograms.
     
    Accomplish childhood dream #32, check.
     
    Chances are a few days ago if I told a random person out on the street that I worked at a company that was creating holograms for their clients they would either think I was crazy, or perhaps that I worked at NASA. Thanks to the viral popularity of Tupac’s posthumous appearance at Coachella with Snoop Dogg and Dr. Dre, though, this technology is now one of the hottest topics on the internet. How much did it cost? Will HoloPac go on tour? Have Tupac sightings replaced Elvis sightings? I’m sure there are plenty of other blog posts discussing those angles.
     
    Let’s talk about the technology that brought Tupac to life… Or I suppose I should say back to life.
     
    In case you don’t know yet, that wasn’t just a video. A company named Digital Domain, founded by James Cameron, created a totally unique performance of the deceased artist with a nearly flawless mix of 3D animation and previously recorded footage. This same company was responsible for digitally recreating a young Jeff Bridges to serve as the villain in “Tron Legacy” and an old Brad Pitt in “The Curious Case of Benjamin Button.”
     
    The technique used to project the virtual Tupac’s performance has been around since the 1800‘s. The trick is called “Pepper’s Ghost” and was used to project images of hidden performers in plays, operas, and even séances. It has come back into popularity recently in a somewhat strange medium though, teleconferencing. It involves reflecting an image or video onto a transparent surface to create this hologram effect, and you may soon see it being utilized in the boardrooms and offices of major corporations.
     
    Yet that’s only half of what made this performance so incredible. How did they make it seem so real, so unique? It wasn’t previously filmed concert footage, which may be the assumption since the end result was so realistic. This appearance of Tupac has been described by Digital Domain as an entirely digital creation. What that means is that at least a portion of it was a 3D animated model. That may lead you to believe that the entire figure was in 3D, but when we watched the (terrible quality) videos it looked like the most likely scenario was a 3D head and a body somehow compiled from concert footage or provided by a look-alike actor. It would be the same method they used to create the younger and older avatars for Jeff Bridges and Brad Pitt. But we’ll all have to wait and see if or when some higher resolution videos are posted online to be certain.
     
    As Digital Domain puts it, creating believable humans in 3D animation is the “‘Holy Grail’ of visual effects.” You might be surprised to find we’re pushing those same boundaries right in your own backyard. With 3D software like Maya, Zbrush, and Vray we can achieve results you might have thought only Hollywood Visual Effects studios could create. We are nearly finished developing our own photo-real human to add to our current 3D portfolio.
     
    As Tupac said, “You either evolve or you disappear.”
     
    Damon Westenhofer
    Illustrator and 3D Animator

    Posted by Damon Westenhofer on 19 Apr 2012 0 Comment


    Why Curating Content Is Not Enough

    photo credit: Dell Computers

     
    With most companies participating in 10-20 social media channels on average, some days you just feel like turning off the daggone firehose. Honestly…who could possibly read all this?  Who would even want to?
     
    That’s why a recent study cited in Forbes really got me thinking.  In it, they looked at the top 100 influencers in social media and the bottom 100 and determined there wasn’t much difference in their content.  What was different is who they were connected to, and what they did with their time on social media.  Shocking?  Maybe.  But it’s just more evidence that standing out in the social sphere takes work, time, and careful cultivation.  Here’s my advice.
     
    Read more »

    Posted by Susan Gosselin on 04 Apr 2012 0 Comment

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    502.267.5335
    © 2012 Vest Advertising | 3007 Sprowl Rd Louisville, KY 40299 | f. 502.267.6025
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